(a) — one source, many surfaces

One Record.
Many Surfaces.

Turn authoritative business information into websites, pages, profiles, offers, marketplace experiences, publisher content, AI-readable endpoints and local experiences.

126 surfaces88/100 surface scorelive sync
business record
North Shore
Plumbing & Heating
Duluth, MN
Website
API
Location Page
AI Answer
Marketplace
Agent
Publisher
Search
+ 118 more surfaces
(b) generateidle
0/ 126 surfaces generated
Web 0
Search 0
AI 0
Agent 0
one record in, many surfaces out
business recordBR-2187-NSPH · v42
Business identityNorth Shore Plumbing & Heating
LocationDuluth, Minnesota 55802
Saturday hours7:30 AM – 4:00 PM
Services5 defined
Service areasDuluth, Hermantown, Proctor, Superior
PeopleDana Kessler, Ray Ostlund
CredentialsMN Master Plumber · NATE Certified · Bonded & Insured
Photos24 assets
Offers$50 Off Service Call
Reviews4.8 · 214 reviews
Contact(218) 555-0142
BookingOpen scheduling · 7 day window
Structured dataLocalBusiness · Service · Offer
Source: BusinessRecordOS · verified · synced 5 minutes ago
(d) provenance

One fact, propagated everywhere

Change the record once. Update every dependent surface.
source of truth
record.hours.saturday
7:30 AM – 4:00 PM
Source: BusinessRecordOS · BR-2187-NSPH
authoritative record updated
surface impact detected · 126 affected
126 / 126 surfaces current
Company Website7:30 AM – 4:00 PMcurrent
Duluth Location Page7:30 AM – 4:00 PMcurrent
Marketplace Profile7:30 AM – 4:00 PMcurrent
Publisher Profile7:30 AM – 4:00 PMcurrent
Review Profile7:30 AM – 4:00 PMcurrent
Search Surface7:30 AM – 4:00 PMcurrent
AI Answer7:30 AM – 4:00 PMcurrent
Booking Experience7:30 AM – 4:00 PMcurrent
API Response7:30 AM – 4:00 PMcurrent
Agent Endpoint7:30 AM – 4:00 PMcurrent
· Website updated
· Location pages updated
· Publisher profiles updated
· Marketplace profiles updated
· AI endpoint refreshed
· Structured data refreshed
· Booking experience updated
Demo values. Counts illustrate propagation, not live traffic.
(e) humans and machines

Humans need experiences. Machines need structure.

Both originate from the same authoritative record. Same facts, four renderings.

North Shore Plumbing & Heating
Duluth, Minnesota · (218) 555-0142

Emergency plumbing and heating across Duluth, Hermantown, Proctor and Superior. Open Saturdays 7:30 AM – 4:00 PM, with 24/7 emergency dispatch.

MN Master PlumberNATE CertifiedBonded & Insured
Human surfaces
WebsiteMarketplacePublisher ProfileLocation PageOfferBookingReview Profile
Machine surfaces
Structured EntityJSONAPI ResponseKnowledge Graph NodeAgent ContextAI AnswerMCP-style endpoint