architecture

The website is one surface generated from the record

BusinessRecordOS tells us what is true. TheLocalGraph tells us how things are related. TheLocalSurfaces determines how that information becomes an experience.

BusinessRecordOS
WHAT IS TRUE
TheLocalGraph
HOW THINGS ARE RELATED
TheLocalSurfaces
HOW IT BECOMES AN EXPERIENCE
inputs
Business RecordGraph RelationshipsLocationAudienceSurface TypeTemplateRulesAI
engine
The Local
Surface Engine
outputs
WebsiteProfilePageArticleOfferAnswerAPIAgent Context

The stack

01OneBusinessRecordFind, claim and establish the record.
02BusinessRecordOSGovern the authoritative facts.
03TheLocalGraphDefine machine-readable relationships.
04TheLocalSurfacesTurn facts and relationships into experiences.
05LocalPublisherNetworkDistribute those experiences.
06TheLocalGridConnect the network.
07TheLocalInternetThe broader human + AI ecosystem.

Create once. Generate everywhere. Update from the source. A business record is the source — TheLocalSurfaces turns that source into everywhere the business appears.