surface library

Every surface a record can become

A business record is not a website. It is the source that websites, local pages, marketplace listings, publisher features, AI answers and agent endpoints are generated from.

Surface types

Owned Surfaces
  • Business Website
  • Business Profile
  • Location Pages
  • Service Pages
  • Product Pages
  • FAQ Pages
  • Offer Pages
  • Booking Pages
  • Landing Pages
Local Surfaces
  • City Pages
  • County Pages
  • Neighborhood Pages
  • Service Area Pages
  • Local Marketplace Profiles
  • Local Publisher Profiles
  • Community Pages
Reputation Surfaces
  • Review Profiles
  • Testimonial Pages
  • Credential Pages
  • Authority Pages
Commerce Surfaces
  • Offers
  • Coupons
  • Products
  • Appointments
  • Lead Forms
  • Booking
Publisher Surfaces
  • Business Features
  • Articles
  • Announcements
  • Offers
  • Local Guides
  • Sponsored Content
AI Surfaces
  • AI Business Summary
  • AI Search Answer
  • Machine-Readable Entity
  • Agent Context
  • Structured Data
  • API Response
  • Knowledge Graph Entry
  • MCP / Agent Endpoint
Advertising Surfaces
  • Campaign Landing Pages
  • Offer Pages
  • Local Promotions
  • Lead Generation Pages
local page generation

Four cities, one service, four different pages

Each local surface shares the authoritative facts, then draws on its own place: nearby areas, local demand, dispatch reality, graph relationships and local offers.

Emergency Plumbing in DuluthDuluth
local context
  • Nearby: Canal Park, Lincoln Park, Endion
  • Frozen-line calls peak Dec–Feb
  • Dispatch from Grand Ave depot · 22 min avg
graph relationships
  • located in → Duluth
  • provides → Emergency Plumbing
  • cited by → Duluth publisher
$50 Off Service Call
Emergency Plumbing in HermantownHermantown
local context
  • Nearby: Midway, Canosia, Proctor line
  • Well-system and softener work common
  • Dispatch 28 min avg from Grand Ave
graph relationships
  • serves → Hermantown
  • provides → Water Heater Installation
  • reviewed in → Hermantown
$50 Off Service Call
Emergency Plumbing in ProctorProctor
local context
  • Rail-yard district older cast-iron stacks
  • Drain cleaning is the top requested service
  • Dispatch 26 min avg
graph relationships
  • serves → Proctor
  • provides → Drain Cleaning
  • adjacent to → Duluth
Free camera inspection with drain service
Emergency Plumbing in SuperiorSuperior
local context
  • Cross-border WI licensing noted on page
  • Harbor-side humidity affects boilers
  • Dispatch 34 min avg
graph relationships
  • serves → Superior
  • provides → Boiler Repair
  • credential → WI reciprocity
$50 Off Service Call
publisher distribution

Business record → surface generator → publisher network

Minnesota Publisherreceiving
Duluth Publisherreceiving
Home Services Publisherreceiving
Savings Publisherreceiving
Review Publisherreceiving
marketplace consumers

Any marketplace can consume the same record

LocalzzLocalFeaturedLocalReviewedSavingsLandUSAizzMinnesotaizze

Shown as example consumers of business record information, not endorsements.